One of these things is not like the other
What does grocery store hummus have in common with reasonably-priced, bland men’s underwear? Nothing, you say? That’s not the opinion of Hanesbrand, Inc.
The underwear giant – ubiquitous in US department stores like Sears – has sent a letter to Canadian, mom-n-pop hummus maker, Hanes Hummus, demanding that the hummus maker cease production and destroy all of its products. According to Hanesbrand, Inc., use of the name Hanes constitutes a trademark violation.
“I was shocked,” said Hanes Hummus owner, Johannes Petros. “Our logos don’t look the same, the spelling and font are different.”
Petros’ lawyer fired back a lengthy response detailing how and why the underwear giant was mistaken. “I was not aware that HBI was in the business of manufacturing and selling hummus,” he wrote, among other things.
As the caption on the above photo implies, the two products are patently different. Nevertheless, Hanesbrand, Inc. is taking the case seriously enough that it threatened to sue Hanes Hummus if the hummus maker does not comply with Hanesbrand’s demands. Stay tuned for further developments.
In the meantime, you can read more about this case at the Related Links below.
Recently, I wrote two articles on new underwear lines being promoted – fart filtering underwear and anti-radiation underwear. Add to the growing list of these strange new ideas – biodegradable, disposable underwear you make at home.
According to NPR’s Last Word in Business podcast, this idea is the brain child of an Israeli couple who have invented a printer of sorts that, apparently, prints underwear. They also can print bandages and other items.
Can you imagine the shock to the underwear garment industry if we all just started making our own? Hey, that’s not such a bad idea, right?
Not so fast. The machine that prints the underwear costs a mere $3 million dollars. Still, if you’re considering an investment opportunity or new business venture, one machine is capable of printing some 10 million disposable, biodegradable undies. Now ask yourself – How much did you spend on your last pair of underwear or fashion jockstrap?
If your concerns about your underwear have nothing to do with blocking beta or gamma radiation, then perhaps you are concerned about blocking a different kind of pollutant – one produced by human flatulence. If so, you are in luck. UK underwear manufacturer, Shreddies, Ltd., is producing a line of underwear that uses state of the art technology to block out fart stink.
According to a write-up in Gizmodo, the company claims to have produced an undergarment for both men and women capable of blocking out a stink that is 200x the potency of the average fart. Average fart? Did you know there was such a thing as the ‘average fart?’ How do you suppose they figured out the stink produced by an average fart?
The underwear works by using a substance called Zorflex. Zorflex is a thin and flexible carbon cloth, used primarily in chemical warfare suits, which absorbs large volumes of organic molecules from various gases. According to an article in The Latin Times, the material is reactivated simply by washing the garment.
Shreddies are available for men in boxer briefs and support briefs for men, starting at approximately $40. Men’s boxer briefs are shown below:
Shreddies Boxer Briefs For Men
According to the company’s spokesperson, Ianthe Betts-Clarke, US consumers make up a majority of Shreddies’ purchases. “Americans are making up a majority of our sales…” Betts-Clarke told Huffington Post. Apparently, we fart more here than they do in the UK, or ours are just stinkier. Maybe both.
Few things shock the conscience quite like predatory commerce. Unfortunately, this practice seems to rear its ugly head again and again in new and ever more imaginative ways. Take for example the new offering from Yamamoto Corporation, a swimwear company from Osaka, Japan – anti-radiation underwear.
In the wake of Fukushima disaster, and in a country racked by fears of radioactive waste and poisoning, Yamamoto’s new underwear line is in the worst possible bad taste. Moreover, it’s a fraud, according to this article from Forbes. A company announcement states that their new underwear is capable of blocking “nearly 100 percent of beta rays.” According to Forbes, just about any clothing any of us have on is capable of blocking beta rays just as effectively – it’s the gamma radiation that has everyone in and around Fukushima worried. And, there aint no underwear on Earth capable of blocking gamma radiation, unless it is made of some very thick lead or, perhaps, concrete.
On a serious note, however, we should all be more concerned about the radiation situation in Fukushima, Japan. Here is a map showing radiation levels in and around Fukushima.
As Forbes points out, no where on this map would Yamamoto’s underwear make a person safe from radiation. You can read the full Forbes article here.