What does grocery store hummus have in common with reasonably-priced, bland men’s underwear? Nothing, you say? That’s not the opinion of Hanesbrand, Inc.
The underwear giant – ubiquitous in US department stores like Sears – has sent a letter to Canadian, mom-n-pop hummus maker, Hanes Hummus, demanding that the hummus maker cease production and destroy all of its products. According to Hanesbrand, Inc., use of the name Hanes constitutes a trademark violation.
“I was shocked,” said Hanes Hummus owner, Johannes Petros. “Our logos don’t look the same, the spelling and font are different.”
Petros’ lawyer fired back a lengthy response detailing how and why the underwear giant was mistaken. “I was not aware that HBI was in the business of manufacturing and selling hummus,” he wrote, among other things.
As the caption on the above photo implies, the two products are patently different. Nevertheless, Hanesbrand, Inc. is taking the case seriously enough that it threatened to sue Hanes Hummus if the hummus maker does not comply with Hanesbrand’s demands. Stay tuned for further developments.
In the meantime, you can read more about this case at the Related Links below.
- Hanes Hummus Tells Hanes Underwear To F*ck Off After Lawsuit Threat (abcnews.go.com)
- Would Anyone Confuse Hummus With Underwear? Hanes Apparently Thinks So (consumerist.com)
- Hanes’s threat to Hanes Hummus: people might mistake chickpeas for underwear! (boingboing.net)